Get found on Google. Get featured by AI. Get chosen locally.
Search has changed. Ranking on Google alone is no longer enough — your business needs to show up in AI-generated answers, in Google's AI Overviews, and in the local map pack, all at once. We optimize for all three: traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
How websites rank on Google search
Google evaluates hundreds of signals. These are the ones that move the needle — and the ones we build into every project.
Relevance & Search Intent
Content matched to what people actually search — informational, local, or transactional — and structured to answer it directly.
Content Quality & Depth
Original, helpful, comprehensive content that fully covers the topic and satisfies the searcher.
E-E-A-T
Experience, Expertise, Authoritativeness & Trust — signaled through authorship, credentials, and reputation.
Backlinks & Authority
Quality links from relevant, trusted sites that vouch for your content.
Page Experience & Core Web Vitals
LCP, INP, and CLS — fast loading, quick interactivity, and visual stability.
Mobile-First & HTTPS
Fully mobile-optimized and secure — both baseline requirements Google checks.
Crawlability & Indexing
Clean architecture, XML sitemaps, and no technical blockers keeping pages out of the index.
Structured Data & Internal Links
Schema (JSON-LD) plus smart internal linking that helps Google understand and rank your pages.
Freshness & Engagement
Up-to-date content and positive user signals — clicks, dwell time, and return visits.
How websites get cited by AI (AEO + GEO)
ChatGPT, Perplexity, Gemini, and Google's AI Overviews don't rank ten blue links — they synthesize answers and cite sources. Here's what gets your business named.
Direct, Clear Answers
Content that answers a specific question in the first sentence — concise, unambiguous, and quotable.
Question-Based Structure
FAQ formatting, clear headings, and Q&A blocks that map to how people ask AI questions.
Entity Clarity & Consistency
A consistent, well-defined business identity across the web so AI knows exactly who you are.
Structured Data
Schema markup that machines can parse and trust when assembling an answer.
Authority & Citations
Being referenced by trusted sources — the signal AI uses to decide what to cite.
Accuracy & Freshness
Factually correct, current information — AI engines avoid stale or contradictory sources.
How businesses rank locally (the map pack)
Google's local results come down to three pillars — relevance, distance, and prominence — plus the signals that strengthen them.
Complete Google Business Profile
Fully filled out, verified, and optimized — categories, services, hours, description, and photos.
NAP Consistency
Identical Name, Address & Phone across your site and every citation and directory.
Reviews
Quantity, quality, recency, and your responses — a top driver of local rank and clicks.
Correct Categories
Primary and secondary categories that precisely match your business and services.
Local Content & Citations
Location pages, local links, and consistent directory listings that build local prominence.
GBP Posts & Photos
Regular posts, fresh photos, and Q&A activity that keep your profile active and ranking.
- Keyword research & competitive analysis
- On-page SEO — every page, every element
- Technical SEO — speed, crawlability, Core Web Vitals
- Schema markup & structured data (JSON-LD)
- AEO — FAQ content for AI-featured answers
- GEO — content formatted for AI citation
- Local SEO — NAP, citations, local landing pages
- Monthly reporting & rank tracking
Want to see where you stand?
Get an SEO audit and a plan to rank on Google, AI, and locally.
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